Tag: women
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#WeAreWomenNotObjects: The World of Sexist Advertising
The goal of advertising is to make a target market react; that is, to buy a specific product, or use a certain service. It’s more a psychological thing than anything; such is why most advertisements focus on the audience’s insecurities, including their wants and needs. For a long time, what women wanted or needed to…
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End the Stigma: Mental Health Ad Campaigns
The goal of any mental health ad is to end the stigma. Because misconceptions have been garnered over the years, these ads aim to counter common myths about mental health in a way that people who don’t experience any form of mental illness will still be able to understand. The aim of advertisers is to…
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Ad-vocacy
While advertising, in general, involves major reliance on presentation of images to the public – be it in billboards, television screens, magazines, or the auditory pictures given through radio – a foolproof advocacy ad will trigger emotions in people that commercial advertising simply cannot.
Copywriting Candy 