Tag: marketing
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Why Every Brand Needs a Digital Presence (Even Offline Businesses)
Even if your brand or company thrives on face-to-face interactions, foot traffic, or personal referrals, the internet remains the primary way people find, research, and trust businesses. Whether you’re a small baking business, a local café, a traditional retail store, or a service provider like a plumber or contractor, having a digital footprint can impact…
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Opening Up: Why Businesses Should Resume Operating NOW
Taking each movement in daily statistics into heavy consideration, many small- and large-scale companies have been heavily contemplating on having their employees resume work in physical offices — that is, of course, strictly following protocols and restrictions. Which brings us to our focal point — if you are looking for a clear sign, a “go…
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Digital Marketing in a Time of Global Crisis
Continue generating leads and revenue for your business, and continue to be part of the growing ad market, despite the occurrence of a global crisis. Here is exactly why during a global crisis is as good a time as any, if not the best time, to start your digital marketing journey.
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How You Can Transform and Reinvent Your Brand Amidst the Pandemic
As business owners, we want to do all we can to keep our ventures afloat, especially with the amount of businesses that are greatly affected by the COVID-19 pandemic. Here’s how you can reinvent your brand to cater to rapid shifts in customer demands, while following the strict health and safety protocols mandated by the…
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#WeAreWomenNotObjects: The World of Sexist Advertising
The goal of advertising is to make a target market react; that is, to buy a specific product, or use a certain service. It’s more a psychological thing than anything; such is why most advertisements focus on the audience’s insecurities, including their wants and needs. For a long time, what women wanted or needed to…
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End the Stigma: Mental Health Ad Campaigns
The goal of any mental health ad is to end the stigma. Because misconceptions have been garnered over the years, these ads aim to counter common myths about mental health in a way that people who don’t experience any form of mental illness will still be able to understand. The aim of advertisers is to…
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Go Retro: Advertising in The 50s & 60s
By the time the Nifty Fifties rolled in, advertisements started to reach a wider range of consumers. The use of traditional media such as newspapers, magazines, and the radio were still vital throughout the next decade as people have only mastered the language of television by the 1960s. Going back, however, the rise of unprecedented…
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Less is More
As the years pass, however, and trends came and went, minimalism is gradually making a much needed comeback, not only through designs in modern architecture, but also in advertising. Many people have adopted the phrase as a personal mantra…
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Ad-vocacy
While advertising, in general, involves major reliance on presentation of images to the public – be it in billboards, television screens, magazines, or the auditory pictures given through radio – a foolproof advocacy ad will trigger emotions in people that commercial advertising simply cannot.
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A State to Create
Advertising does not only sell a product; in many instances, companies, organizations, groups of people, or even a single person can use advertising to sell an aspect, an idea, an advocacy. It is a way to communicate with larger groups of people – relaying information in such a way that is both creative and straightforward.
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