Tag: Articles
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#WeAreWomenNotObjects: The World of Sexist Advertising
The goal of advertising is to make a target market react; that is, to buy a specific product, or use a certain service. It’s more a psychological thing than anything; such is why most advertisements focus on the audience’s insecurities, including their wants and needs. For a long time, what women wanted or needed to…
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Go Retro: Advertising in The 50s & 60s
By the time the Nifty Fifties rolled in, advertisements started to reach a wider range of consumers. The use of traditional media such as newspapers, magazines, and the radio were still vital throughout the next decade as people have only mastered the language of television by the 1960s. Going back, however, the rise of unprecedented…
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Ad-vocacy
While advertising, in general, involves major reliance on presentation of images to the public – be it in billboards, television screens, magazines, or the auditory pictures given through radio – a foolproof advocacy ad will trigger emotions in people that commercial advertising simply cannot.
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A State to Create
Advertising does not only sell a product; in many instances, companies, organizations, groups of people, or even a single person can use advertising to sell an aspect, an idea, an advocacy. It is a way to communicate with larger groups of people – relaying information in such a way that is both creative and straightforward.
Copywriting Candy 