Tag: Advertising
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#WeAreWomenNotObjects: The World of Sexist Advertising
The goal of advertising is to make a target market react; that is, to buy a specific product, or use a certain service. It’s more a psychological thing than anything; such is why most advertisements focus on the audience’s insecurities, including their wants and needs. For a long time, what women wanted or needed to…
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End the Stigma: Mental Health Ad Campaigns
The goal of any mental health ad is to end the stigma. Because misconceptions have been garnered over the years, these ads aim to counter common myths about mental health in a way that people who don’t experience any form of mental illness will still be able to understand. The aim of advertisers is to…
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Go Retro: Advertising in The 50s & 60s
By the time the Nifty Fifties rolled in, advertisements started to reach a wider range of consumers. The use of traditional media such as newspapers, magazines, and the radio were still vital throughout the next decade as people have only mastered the language of television by the 1960s. Going back, however, the rise of unprecedented…
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Less is More
As the years pass, however, and trends came and went, minimalism is gradually making a much needed comeback, not only through designs in modern architecture, but also in advertising. Many people have adopted the phrase as a personal mantra…
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Ad-vocacy
While advertising, in general, involves major reliance on presentation of images to the public – be it in billboards, television screens, magazines, or the auditory pictures given through radio – a foolproof advocacy ad will trigger emotions in people that commercial advertising simply cannot.
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A State to Create
Advertising does not only sell a product; in many instances, companies, organizations, groups of people, or even a single person can use advertising to sell an aspect, an idea, an advocacy. It is a way to communicate with larger groups of people – relaying information in such a way that is both creative and straightforward.
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